From the Wall Street Journal Online:
HGTV and DIY Network Pack a Punch at "Design & Construction Week"
Scripps Networks Interactive lifestyle leaders bring network stars, home products and audition opportunities to mega-event
KNOXVILLE, Tenn.--(BUSINESS WIRE)--February 03, 2014--
HGTV and DIY Network, leaders in home and renovation lifestyle media, will command a presence at the 2014 Kitchen and Bath Industry Show (KBIS) and the International Builders' Show (IBS), which are combined under one roof for the first time Feb. 4-6 at the Las Vegas Convention Center.
David Bromstad, host of HGTV's "Color Splash," will meet attendees of the Kitchen and Bath Industry Show and the International Builders Show, Feb. 4-6 in Las Vegas. (Photo: Business Wire)
HGTV and DIY Network are the only television programmers to attend the shows with the objective of developing marketing relationships and solutions that help home product manufacturers and retailers grow their businesses.
"We are a trusted resource for home owners, designers and builders like those at KBIS and IBS," said Donna Stephens, senior vice president of national ad sales for Scripps Networks Interactive. "We understand the latest trends and cement our partnerships with passionate industry professionals by offering them insight into our brands and audiences."
Known for A-list television personalities, as well as home and renovation experts, the cable networks will bring to the show such talent as David Bromstad, host of HGTV's Color Splash; and Alison Victoria, host of DIY Network's Kitchen Crashers. Carley Knobloch, digital stylist for HGTV, will emcee the show's Center Stage events in partnership with the National Kitchen and Bath Association (NKBA). Other network talent on hand include Jonathan Scott (Property Brothers), Mike Holmes (Holmes on Homes), Hillary Farr (Love It or List It), Stephen Fanuka (Million Dollar Contractor) and Rob "Vanilla Ice" Van Winkle (Vanilla Ice Goes Amish).
Calling all fervent fans, renovation experts, design pros and do-it-yourselfers, HGTV and DIY Network talent scouts look to discover a new network star in the crowd. Show attendees with airtime ambitions can participate in the nets' open casting call and auditions, which will be held each day in the Center Stage area of the NKBA booth.
The cable programmers' digital division will host the HGTV Professionals Network, encouraging home design professionals to show off their portfolio of work with the opportunity to have it published on the Scripps family of leading home websites.
Additionally, popular DIY Network hosts James Young (I Hate My Kitchen) and Jeff Devlin (I Hate My Bathroom) will be onsite filming specials from the show floor. Hot List: Baths will feature the newest bath goods, while Hot List: Kitchens will spotlight the hottest kitchen products. And producers will search the mega-show for the year's standout products and trends for the kitchen and bath to be included in future episodes of DIY Network's I Want That.
Show attendees are invited to take photos of products, people, designs and trends during the show, upload them to Instagram with the hashtag #lovedesign and then pick up the printed photos at the HGTV and DIY Network space near Center Stage at KBIS.
"With hundreds of exhibitors, thousands of buyers and tens of thousands of home enthusiasts all in one place, the KBIS and IBS event is our home away from home in bringing the best of design and renovation to the industry," Stephens said.
HGTV and DIY Network will share a space with NKBA at booth number N2163.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively reach more than 170 million consumers each month. Companion websites complement on-air programming with video and social media that inform and inspire. Scripps global networks reach millions of consumers across Asia, Europe, the Middle East and Africa. For more information, please visit scrippsnetworksinteractive.com.
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CONTACT: Scripps Networks Interactive, Inc.Lee Hall, 865-560-3853